A proposal · ReCity Network

For KJ.

Apex · May 16, 2026

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A proposal for ReCity Network
Confidential · 2026-05-16
A proposal · ReCity Network · May 2026

The work behind your work.
Organized.

After listening to what your team said at LEAP, I built this. So the human work can keep going.

Crafted by Ronan Pinho · isonew · for KJ Hill & the ReCity board

§1 What I heard Three voices · LEAP · May 13

Your team gave me three sentences I haven't been able to set down.

I came to LEAP to listen. Three members of your team described the same problem from three different rooms — without realizing they were.

01 · Geno · Facilities & Operations

"Five thousand dollars a month, lost to inquiries that come in and go nowhere."

$60,000 a year. That's a part-time program officer's salary, leaving the building through a door nobody watches.

02 · Bobby · Community Manager & Events

"A quarter of every week, gone to tour-booking back-and-forth."

Ten hours a week. Five hundred and twenty hours a year Bobby isn't spending where the relationships are.

03 · Deborah · Director, Corporate Funding

"Weeks of work, stalled between two systems that won't talk to each other."

Your newest hire — the one who personally pays for Claude — has the corporate development pipeline blocked. The thing your board has been asking about.

These aren't technology problems. They're the foundation slipping while you carry the people.

I've watched this pattern before. Four times.
§2 The system What's been quietly working for thirteen years

After thirteen years running this inside my own businesses, I gave it a name.

Most consulting frameworks are improvisation under pressure. This one was built in production — across four operating companies I run today.

An operating system · not a method
SEOS
Scale Efficiency Operating System
22,100+ humans served · 4 active companies · 3 continents · since 2013
L4Gate Layer
Five structural gates that refuse what other consultants leave in.
Backtest · hit-rate · operator-first · absence test · phase-gate. No prediction reaches your board without passing all five.
L3Engine Layer
Four sequential phases · ninety days · compound by design.
Foundation → Mapping → Friction Removal → Demand. Each phase opens only after the previous one's gate clears.
L2Data Layer
The operational truth your team builds everything on.
Single source of truth · identity resolution · retention math. The layer that determines whether anything above is honest.
L1Kernel
Operator-first runtime · skin in the game every day.
SEOS runs on four active companies under one CEO. Before it runs on you, it has to keep running on me.

Four structural moves the system makes — that most engagements skip.

01
Operator-first, not advisor-first.

I run four companies under the same framework. If it fails on ReCity, it fails on me too. Most consultants have never had to live with the consequences of their advice.

02
Backtest-gated, not forward-projected.

Every model is tested against ReCity's history before applying forward. If it doesn't hold within ±25% on the past, it doesn't earn the future.

03
Hit-rate published, not satisfaction-surveyed.

On Day 90, I publish every prediction I made and whether it held — in writing, to you and your board. Not a satisfaction score. A receipt.

04
Absence-tested, not correlation-claimed.

At the midpoint, we simulate "what if every intervention disappeared" — to verify the outcome is the work, not the season. The test most consultants will not run.

What most consulting engagements look like
Generic frameworks. Forward-only. Survey at the end.
SEOS · since 2013
Backtested. Operator-owned. Hit-rate published.
Apply frameworks forward, untested.
Every model backtested on your history first.
End with a satisfaction survey.
End with a hit-rate scorecard, published in writing.
Pure advisors · no skin in the game.
Operator running four active companies under the same framework.
Generic frameworks invented elsewhere.
Refined across 22,100+ humans served, 3 continents.
Correlation claimed as causation.
Absence test at midpoint · proves the work.
§3 The path Ninety days · four phases · five gates

Ninety days. Four phases. Six artifacts you keep. Five gates that protect us both.

Each phase has a single deliverable. Each opens only when the previous closes its gate.

Day 1 Day 30 Day 60 Day 90
Phase 01
Foundation
D1 – D21
Phase 02
Mapping
D22 – D45
Phase 03
Friction Removal
D46 – D70
Phase 04
Demand
D71 – D90
Phase 01D1 – 21
Organize the operational truth.

Map every data source. Build a single source of truth. Score it before we go further. Gate: ≥80% reliability to proceed.

Phase 02D22 – 45
Map who actually stays — and why.

Run the numbers on member retention. Dissect revenue lines. Hand your board the picture they've been asking for.

Phase 03D46 – 70
Remove the friction in selling.

Identify the three highest-leverage points where revenue leaks between "interested" and "signed." Install what closes them. Build the dashboard.

Phase 04D71 – 90
Grow demand on the new foundation.

First outreach against the member profile we've defined. Measure, score, hand back the playbook. Your team runs the next cycle without me.

What you keep at Day 90
Six artifacts, yours.
  • 01
    Operational truth report
  • 02
    Revenue line map
  • 03
    High-retention member profile
  • 04
    90-day operations playbook
  • 05
    Board-presentable dashboard
  • 06
    Hit-rate scorecard
How I protect you
Five gates. Both of us accountable.
  • G1
    Foundation reliability ≥ 80%
  • G2
    Models back-tested within ±25%
  • G3
    Three KPIs co-defined Week 1
  • G4
    Hit-rate scorecard published Day 90
  • G5
    Absence test at midpoint
§4 The proof has names 22,100+ humans · 4 active companies · 3 continents

These aren't case studies. They're stewardship arcs that continue.

CEO · Founder2013 — present
isonew

Operations diagnostic-and-install. The agency where SEOS was built and refined.

600+
Clients
Served
25+ distinct niches · Best Sales Operation BR 2018 (vs 2,500+ competitors)
Founder · Board Member2022 — present
Chatsac

WhatsApp automation and humanized customer service. Four years from launch to flagship — closest analog to ReCity.

3,000+
Customers
Served
93% annual retention · bootstrapped to flagship without external investment
JV Co-FounderActive
Manadarica

Healthcare operations JV with Dr. Francinaldo · Saúde+Ação physician network · SEOS under healthcare regulation.

15,000+
Physicians
Reached
Active JV · SEOS pressure-tested at healthcare scale
Co-FounderActive
FG Clínica

Healthcare delivery serving direct patient-clients. SEOS applied to community-care at the human level.

3,500+
Patient
Clients
Active clinical operation · closest match for direct-service intensity
22,100+
Humans served
across all 4 active companies
4
Active companies
scaled with SEOS
3
Continents
BR · US · AU · AR
13 yrs
Since 2013
25+ niches validated

Each is independently real. Each is currently active. ReCity would be the fifth chapter — not a case study.

§5 What this returns The math, drawn out

Doing nothing costs $120,000 over two years. This engagement pays for itself within Year 1.

Three scenarios. Same scale. Same $5,000-a-month leak Geno quantified at LEAP.

01 · Annual position · Year 2 onward, steady state
Per year. Scale: $60,000 maximum each side.
Scenario← LossGain →Net
Status quoLeak continues
−$60,000
Conservative50% recovery
+$30,000
Full recovery$5K/month closed
+$60,000
02 · 24-month cumulative · from engagement start
Net of investment. Scale: $120,000 maximum each side.
Scenario← LossGain →Cumulative
Status quoNo engagement
−$120,000
ConservativePayback within Year 1
+$30,000
Full recoveryPayback under 6 months
+$85,000

Full recovery delivers 3.5× return by month 24, then compounds. Conservative delivers 1.25× and a foundation that doesn't decay. Status quo delivers a $120,000 hole — and the same problem two years from now.

Now — what this costs.
§6 The investment Cost-recovery · not market rate

You said budget is real. I heard that.

So this engagement is priced as cost-recovery — what it costs me to deliver, nothing more. The framework, dashboards, and IP aren't priced into the line. They ride along.

Your investment · in four milestones
$24,000

Equivalent of one US-based mid-senior operator at $8,000 a month, for three months. The system rides along, at no additional charge.

Phase 1 · Operational truth organized $6,000
Phase 2 · Retention map + revenue dissection $6,000
Phase 3 · Friction removed · dashboard live $6,000
Phase 4 · Demand playbook delivered + scored $6,000
What $24,000 covers
  • Senior operations engineering · 90 days
  • Fringe, payroll taxes, healthcare, retirement — the W-2 overhead your org would otherwise carry
  • Tooling, dashboards, secure data pipelines
  • Non-billable research and thinking time, absorbed by isonew
  • Travel and on-site visits as needed
Yours to keep · no additional charge
The framework that compounds after the engagement ends.
  • Operational truth report
  • Revenue line map
  • High-retention member profile
  • 90-day operations playbook
  • Board-presentable dashboard
  • Hit-rate scorecard
  • Diagnostic framework IP
  • Three KPI definitions (Week 1)
Why this price is credible

"22,100 humans served by SEOS across four active companies. 93% of Chatsac's customers renew every year. They didn't write testimonials. They decided with their renewals."

Grupo Impact · 13 years in production
isonew 600+ · Chatsac 3,000+ · Manadarica 15,000+ · FG Clínica 3,500+ · all currently active
§7 How to begin Three actions · seven days to start

I'd like to start with you.

01
Sign — by Wednesday, May 20 Electronically (Adobe Sign / DocuSign) or by returning a signed copy. After that date, the proposal stays open but milestone scheduling shifts.
Day 0
02
Wire 50% deposit — $12,000 Within 5 business days. Releases Phase 1 kickoff. Remaining $12,000 across phase-gate completions.
Day 1–5
03
Phase 1 kickoff call — within 7 business days Ninety minutes. KJ + Geno + one team member of your choice. We co-define the three KPIs that gate Phase 2.
Day 7
Agreed & Accepted
Investment: $24,000 USD
Term: 90 days from kickoff
KJ Hill Co-Founder · ReCity Network
Date signed: __________________
Ronan Pinho Founder · isonew
Date signed: 2026-05-16
Term 90 days from kickoff Effective signature date Cancellation any time · prorated to milestone

If anything here raises a question, reply to this email or call me directly. I'll begin the day we agree on the three KPIs. The rest follows from there.

Walking humbly,

Ronan Pinho

isonew · ronan.pinho@isonew.digital · +1 305 481 1437 · Apex, NC